Joel Johnson and Alex Roy met in 2005 in Lower Manhattan as Alex prepared to break the Cannonball Run driving record.
From a love of speed, science fiction, Sondheim and Opeth, they collaborated across digital media, establishing and expanding technology and mobility brands such as WIRED, Gizmodo, Jalopnik, The Drive, Wirecutter, Autonocast, and more.
Passion for technology and mobility brought them from media and manufacturing to robotics, self-driving and AI, first individually with clients such as General Motors and Argo AI; then together in shared practice, based on the belief that the only way to predict the future is to drive towards it.
